The 6 steps to take innovation to market 1. Create a culture of innovation Everybody knows that successful businesses need to actively focus on innovation, whether it be product, service or innovative ways to connect with their customers. Strong businesses have a clear focus on pipeline management, new product development and innovating at scale, as well … Read More

Finlayson Communications has arrived Today marks a very special day in our history. For 7 years Creative Results has been creating a stir for some of Australia’s leading brands (check out some of our latest projects), but our toolbox is getting bigger and we are evolving, just as all good agencies should. We have also been … Read More

6 steps to rebranding success The definition of rebrand Rebrand:/ri: ‘brand/To change the corporate image of (a company of organisation).   To elaborate… rebranding provides an opportunity to adapt your company’s strengths, values and consequently your offerings to customers in a rapidly evolving market space. Rebranding requires businesses to dig deeper, consider their ‘image’ and … Read More

Who said print is dead? Online advertising became the cool new chick on the block in 1994 when HotWired.com (now wired.com) sold its revolutionary 468 x 60 pixel banner ad slots to 14 international companies. That’s not all the 90’s were famous for; disco pants, Forest Gump and the Nokia 232 had caused comparable global … Read More