The greatest sales deck ever will make you re-think your sales pitch After many years of seeing a parade of account managers pitch all sorts of services to our business, it was a hygiene disposal company that did the job of attracting my attention, then maintaining it and ultimately winning our business. Before this initial … Read More

If you’re looking for innovation, stop brainstorming As most successful business people know, innovation is the key to growth, therefore the purpose of being involved in an ideation workshop is to get your team and strategic agency together and innovate! First though, it’s important to understand that an ideation workshop is different to a traditional … Read More

Tasty Trends in Food Photography Until relatively recently, food photography tended to gravitate towards what was referred to as a ‘documentary style’ approach, a style which simply depicted a picture of a dish as the primary focus, so as to simply show it in its intended serving style or so it could be used as … Read More

You’ve spent a lot of time (and often money) developing your logo, stationery, website and marketing communication for your brand, ensuring it is impactful, memorable and effectively delivers your fantastic message to the market. So why drop the ball now? Why should you follow the brand guidelines? Here’s 3 key reasons: 1. Brand consistency A … Read More

The rise of post modern B2B marketing – does your marketing team fit the challenge? There was much discussion this week at London’s B2B Marketing Summit, on the rapid change of marketing. Some coined it the rise of post-modern marketing. For the last 10 years we have been working in the Modern Marketing era. Post-modern marketing … Read More

We love food! … and we also love creating communications that get mouths watering and brands achieving sales. Last year we developed recipes, baked, stirred and sautéed delicious eye-pleasing dishes. We photographed, styled and most importantly launched new products for some of the world’s most successful brands. Check out our food credentials here.   We create to connect.Brand … Read More

The 4 P’s to Photoshoot Perfection Expanding your product photography folio is no mean feat. Thankfully, Bek Sheppard & Jasmine Kha are on hand to help. In this article, they share their top tips on increasing photo longevity, picking props, personality in colours and engaging the right audience. People Think carefully about the target audience … Read More