If you’re looking for innovation, stop brainstorming

08/08/2017By Adrienne Zuvela

If you’re looking for innovation, stop brainstorming As most successful business people know, innovation is the key to growth, therefore the purpose of being involved in an ideation workshop is to get your team and strategic agency together and innovate! First though, it’s important to understand that an ideation workshop is different to a traditional … Read More

Tasty Trends in Food Photography

25/07/2017By Adrienne Zuvela

Tasty Trends in Food Photography Until relatively recently, food photography tended to gravitate towards what was referred to as a ‘documentary style’ approach, a style which simply depicted a picture of a dish as the primary focus, so as to simply show it in its intended serving style or so it could be used as … Read More

Top 3 reasons why brand guidelines are important to your business

10/07/2017By Adrienne Zuvela

You’ve spent a lot of time (and often money) developing your logo, stationery, website and marketing communication for your brand, ensuring it is impactful, memorable and effectively delivers your fantastic message to the market. So why drop the ball now? Why should you follow the brand guidelines? Here’s 3 key reasons: 1. Brand consistency A … Read More