When Fonterra approached us to launch their new Anchor Cream Cheese, we were set the challenge of promoting the product as a versatile option for food professionals. Our campaign needed to highlight the combination of versatility, ease of use and subtle, creamy flavour that makes Anchor Cream Cheese the ideal ingredient across menu. To achieve this, we developed an advertising campaign comprising press, digital and activation events, utilising well crafted photography to inspire and connect with our market.