Bakery Boss promotion.
MyDog contacted us to create a promotion to be held in independent supermarkets. The aim was to support Metcash by driving sales with a highly appealing offer. We did this by factoring in a range of desirable prizes that were well aligned with the brand, encouraging repeat entries. The results were outstanding, doubling the previous promotion’s entries in only the first week. Many participants entered more than once, showing sound thinking on our part.