Culinary experiences at every turn.

Fonterra’s acclaimed annual Proud to be a Chef program is a credited stepping stone for aspiring chefs around the country. With so many ambitious apprentices, our challenge was to increase awareness and boost entries to record levels, whilst also promoting the benefits to the foodservice industry. Our kaleidoscope creative provided striking visuals to brand the overall program across a wide range of touch points, from traditional printed posters and yearbook, to digital advertising and social media.