We believed in our client’s brand and set out to communicate Zone Interiors as the category leader in ready-made window furnishings. We developed a strategy to disrupt the purchasing cycle, reinforce distributor relationships and a brand face-lift. With our refreshed messaging, we embodied Zone Interior’s personality and established clarity around their offerings with an integrated campaign utilising a digital and radio strategy. Amid our continual presence, we partnered with Zone to monitor the results, which saw sales increase by 23% over the campaign period.