Snack on success.

There is a common misconception that tomatoes are flavourless and bland. In fact, Blush tomatoes are delicious, sweet and nutritious and they come naturally bite sized – perfect for snacking and lunch boxes.
For the launch of the golden variety through the wholesale markets, the key was to drive trial through both wholesale customers and ultimately consumers. 
The launch offered wholesale customers free stock plus a sampling kit for consumers instore.