Our mission was to reestablish the Mainland Shred brand as a premium market leader amongst Foodservice professionals. We knew that in B2B, these professionals were not the only hearts, minds and stomachs we needed to speak to. We developed an advertising campaign comprising press, digital and social media that was supported by tools we provided to the sales team. The word on Shred spread, and professional Chefs and hospitality crews joined the Mainland B2B Facebook page to share tips, recipes and tasteful content #MadeWithMainland.