When we sunk our teeth into creating the Dulux “I won a Jeep” promotion, we set out to reinforce the relationship between trade painters and the Dulux brand – by encouraging them to buy and experience the benefits of premium Dulux paint. To support a promotion as huge as winning a Jeep Cherokee, we engineered a high impact POS unit, and rolled out a suite of digital elements, direct mail and a promotional hype reel based around our creative.