We were presented with the opportunity to relaunch Coolaroo and increase unprompted brand awareness. In response, we developed a strategy that refreshed the visual brand elements, and a campaign that extended beyond the products, aligning with quintessential Australian backyard culture. The fully integrated campaign embodied TVCs, outdoor, social, digital and press, and engaged consumers around Australia with Coolaroo’s version of the Aussie Salute – ‘The Best Under The Sun’.