Colonial Farm is a wholly Australian owned and operated manufacturer, marketer and distributor of value added, frozen meal and snack products. Seeing a need to update their brand identity to be more relevant for their products and target market, we were engaged to review then develop their new brand ID and cascade it across all levels of the business.

This large project has been in production for a number of years, commencing with extensive market research through to logo and brand redesign. A full packaging range reflecting the new brand ID was rolled across the portfolio of products for retail and foodservice. We also developed trade collateral and a refreshed look for the website, to incorporate the new brand feel.