The greatest sales deck ever will make you re-think your sales pitch After many years of seeing a parade of account managers pitch all sorts of services to our business, it was a hygiene disposal company that did the job of attracting my attention, then maintaining it and ultimately winning our business. Before this initial … Read More
If you’re looking for innovation, stop brainstorming As most successful business people know, innovation is the key to growth, therefore the purpose of being involved in an ideation workshop is to get your team and strategic agency together and innovate! First though, it’s important to understand that an ideation workshop is different to a traditional … Read More
Tasty Trends in Food Photography Until relatively recently, food photography tended to gravitate towards what was referred to as a ‘documentary style’ approach, a style which simply depicted a picture of a dish as the primary focus, so as to simply show it in its intended serving style or so it could be used as … Read More
You’ve spent a lot of time (and often money) developing your logo, stationery, website and marketing communication for your brand, ensuring it is impactful, memorable and effectively delivers your fantastic message to the market. So why drop the ball now? Why should you follow the brand guidelines? Here’s 3 key reasons: 1. Brand consistency A … Read More
The rise of post modern B2B marketing – does your marketing team fit the challenge? There was much discussion this week at London’s B2B Marketing Summit, on the rapid change of marketing. Some coined it the rise of post-modern marketing. For the last 10 years we have been working in the Modern Marketing era. Post-modern marketing … Read More
We love food! … and we also love creating communications that get mouths watering and brands achieving sales. Last year we developed recipes, baked, stirred and sautéed delicious eye-pleasing dishes. We photographed, styled and most importantly launched new products for some of the world’s most successful brands. Check out our food credentials here. We create to connect.Brand … Read More
The 4 P’s to Photoshoot Perfection Expanding your product photography folio is no mean feat. Thankfully, Bek Sheppard & Jasmine Kha are on hand to help. In this article, they share their top tips on increasing photo longevity, picking props, personality in colours and engaging the right audience. People Think carefully about the target audience … Read More
The 6 steps to take innovation to market 1. Create a culture of innovation Everybody knows that successful businesses need to actively focus on innovation, whether it be product, service or innovative ways to connect with their customers. Strong businesses have a clear focus on pipeline management, new product development and innovating at scale, as well … Read More
Finlayson Communications has arrived Today marks a very special day in our history. For 7 years Creative Results has been creating a stir for some of Australia’s leading brands (check out some of our latest projects), but our toolbox is getting bigger and we are evolving, just as all good agencies should. We have also been … Read More
6 steps to rebranding success The definition of rebrand Rebrand:/ri: ‘brand/To change the corporate image of (a company of organisation). To elaborate… rebranding provides an opportunity to adapt your company’s strengths, values and consequently your offerings to customers in a rapidly evolving market space. Rebranding requires businesses to dig deeper, consider their ‘image’ and … Read More
