If you’re looking for innovation, stop brainstorming

08/08/2017By Adrienne Zuvela

If you’re looking for innovation, stop brainstorming As most successful business people know, innovation is the key to growth, therefore the purpose of being involved in an ideation workshop is to get your team and strategic agency together and innovate! First though, it’s important to understand that an ideation workshop is different to a traditional … Read More

Tasty Trends in Food Photography

25/07/2017By Adrienne Zuvela

Tasty Trends in Food Photography Until relatively recently, food photography tended to gravitate towards what was referred to as a ‘documentary style’ approach, a style which simply depicted a picture of a dish as the primary focus, so as to simply show it in its intended serving style or so it could be used as … Read More

Top 3 reasons why brand guidelines are important to your business

10/07/2017By Adrienne Zuvela

You’ve spent a lot of time (and often money) developing your logo, stationery, website and marketing communication for your brand, ensuring it is impactful, memorable and effectively delivers your fantastic message to the market. So why drop the ball now? Why should you follow the brand guidelines? Here’s 3 key reasons: 1. Brand consistency A … Read More

We love food!

02/02/2017By Darren Perara

We love food! … and we also love creating communications that get mouths watering and brands achieving sales. Last year we developed recipes, baked, stirred and sautéed delicious eye-pleasing dishes. We photographed, styled and most importantly launched new products for some of the world’s most successful brands. Check out our food credentials here.   We create to connect.Brand … Read More

The 4 P’s to Photoshoot Perfection

10/05/2016By Jasmine Kha

The 4 P’s to Photoshoot Perfection Expanding your product photography folio is no mean feat. Thankfully, Bek Sheppard & Jasmine Kha are on hand to help. In this article, they share their top tips on increasing photo longevity, picking props, personality in colours and engaging the right audience. People Think carefully about the target audience … Read More

The 6 steps to take innovation to market

30/03/2016By Lucy Seed

The 6 steps to take innovation to market 1. Create a culture of innovation Everybody knows that successful businesses need to actively focus on innovation, whether it be product, service or innovative ways to connect with their customers. Strong businesses have a clear focus on pipeline management, new product development and innovating at scale, as well … Read More

Finlayson Communications has arrived

24/03/2016By Sarah-Jane Finlayson

Finlayson Communications has arrived Today marks a very special day in our history. For 7 years Creative Results has been creating a stir for some of Australia’s leading brands (check out some of our latest projects), but our toolbox is getting bigger and we are evolving, just as all good agencies should. We have also been … Read More

6 steps to rebranding success

23/03/2016By Sarah-Jane Finlayson

6 steps to rebranding success The definition of rebrand Rebrand:/ri: ‘brand/To change the corporate image of (a company of organisation).   To elaborate… rebranding provides an opportunity to adapt your company’s strengths, values and consequently your offerings to customers in a rapidly evolving market space. Rebranding requires businesses to dig deeper, consider their ‘image’ and … Read More